Email marketing can be one of the highest ROI-drivers in your marketing stack… But only if you’re doing it right.
BetterAve Chief Strategist Jessica Best has been speaking (internationally!) on better practices in email marketing since 2012. (Don’t call her old. She’s a seasoned pro.) She’s also guest-taught at multiple universities (in Kansas City and in Barcelona), helping new marketers understand the power of an opted-in database of prospects and customers.
Sometimes you need full email marketing strategic planning. But sometimes, you may really just need training and optimization so your in-house team can be better at planning email marketing on their own.
Jess can give a lunch ‘n’ learn on current design/copy best practices or a 4‑hour deep dive in how to make email marketing more effective, from list growth to data-driven personalization and automation that increases ROI (return on investment).
Data can power a lot more than data-driven channels like email marketing, SMS, and push notifications in mobile marketing strategies. It can power media campaigns, increasing reach or nearly always improving cost efficiencies. It shows up in your rewards programs and evaluating customer lifetime value.
How do you capture, store, and activate the data you have on your prospects and customers? Where do repeat purchases or rewards & loyalty live in your data set? What could you do with better connected systems, and what’s holding you back?
Contact us now to chat about scheduling a training for your team.
For a list of full presentation topics and to book Jessica for a conference, see her Speaker website here.
Want to soak up some of Jessica’s expertise without paying for her coffee?