Want to soak up some of Jessica’s expertise without paying for her coffee? Check out this library of her published works:
A/B Testing That Lifts ROI: Not All Testing is Created Equal (OnlyInfluencers, June 2018)
Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business (OnlyInfluencers, October 2017)
Email List Growth 2.0: Why You Should Be-Friend the Media Team (OnlyInfluencers, June 2017)
6 Steps to Putting Data to Work in Email (OnlyInfluencers, March 2017)
It’s Time for (Smart) Rich Media in Email Marketing (OnlyInfluencers, January 2017)
You Can’t Score If You Don’t Know Where the Goal Posts Are (MarTech Outlook, Aug 2018?)
Marketing Automation for Better Customer Impact (CIO Applications, December 2017)