After nearly 2 decades in the email marketing industry and hundreds (thousands?) of tests, tries, failures, and successes, Jess has become one of email marketing’s biggest champions and educators. She’s known around the world (true story!) for her approach to helping companies and organizations drive results and revenue, using proven learnings in email marketing copy & design, cadence, automation opportunities, acquisition tactics, list cleanliness, and privacy practices.
From single-location restaurants to multi-billion dollar vehicle brands, most companies don’t review their data sources and syncs very often (or ever). With the explosion of investment in Digital Transformation in the last few years, you may have more new MarTech (marketing & customer data technology) than ever before… and may not be putting it to its best use. We can help!
Changing email marketing platforms (or cross-channel campaign management platforms) is hard.
That’s why some companies stay in entry-level platforms long after they’ve outgrown them. These “get started quick” platforms are often hard-to-customize or simply don’t have the features a company needs to maximize their data-driven marketing. Having done a few dozen, we’ve hit every snag, learned every quirk, made just about every mistake, and out of that, have made a comprehensive process for choosing MarTech and managing migrations.
Email marketing can be one of the highest ROI-drivers in your marketing stack… But only if you’re doing it right.
BetterAve Chief Strategist Jessica Best has been speaking (internationally!) on better practices in email marketing since 2012, from Vancouver to Dublin, NYC to Romania. Sometimes you need full email marketing strategic planning. But sometimes, you may just need training and optimization so your in-house team can be better at planning email marketing on their own.