BetterAve

BetterAve

World-Renown CRM and Email Marketing Strategy

  • Email Marketing
  • Data Architecture
  • MarTech Evaluation
  • Training
  • About
  • Contact

Data Architecture & Data Systems Mapping

From single-location restaurants to multi-billion dollar vehicle brands, most companies don’t review their data sources and syncs very often (or ever). With the explosion of investment in Digital Transformation in the last few years, you may have more new MarTech (marketing & customer data technology) than ever before… and may not be putting it to its best use. We can help!

Maybe you’ve been using the same email platform since you started, and now your list and strategic dreams are bigger. Or maybe you’re merging with other brands or companies and need to evaluate what the best cross-channel campaign platform is for the whole system. 

We’re perfect for that: Jess has handled RFP creation, vendor evaluation, selection and implementation road mapping for dozens of clients over the past 15 years. Big, small, 2 weeks or 6 months. She’ll make sure you choose the right fit for your needs and that you don’t leave anything behind as you transition.

Do you love writing Functional Requirements Documentation? (If so, we should hang out!) If not – or if you’re struggling to prioritize it – that’s where BetterAve can come in, too. 

We ask good questions of Marketing, Sales, Customer Service, IT, and even Legal/Finance to get to better instructions, clearer priorities, and ultimately, a consolidated cross-team task list, supported by functional requirements that all teams can sign off on.

Case Study

The Client: A national biosciences company with large, robust teams and a complex B‑to-B-to‑C (business-to-business-to-customer) manufacturing sales cycle.

The Challenge: Client had elected a 25-person task force of representatives from 6 different departments across the company to launch their Digital Transformation efforts… but had stalled getting started. 

The Solution: They hired Jessica (BetterAve Chief Strategist) to re-kickoff discovery with representatives from marketing, sales, customer service, legal, IT, executive team and more. Using the findings from those moderated sessions and the systems/tech documentation the IT team had already started, Jessica drew up a current map of all their data sources and systems (18+). 

The Goods: Jess mapped out the status quo so everyone could see where they were starting. She also created a Future Ideal State Data Systems Map, which would eliminate 3 disconnected or duplicative platforms and change most manual processes to automated ones. Jess also recapped a list of 35+ tasks to get from status quo to ideal state, all explicitly defined and scored for “ease” and “impact.” With this Prioritization Matrix, Client’s IT had a list of – and functional requirements for – items that could be started right away and those that have pre-requisites to be tackled.

The Outcome: The first 13 tasks were prioritized for the 2022 year, putting the client on track for a 3‑year goal for accomplishing all Digital Transformation tasks by 2025.

Ready to get started? Want a custom project estimate?

Contact Us

Jessica took the time to do a comprehensive, deep-dive into our program, understood it in seconds, then came back with a year's worth of practical, actionable, difference-making recommendations that will prove certain dividends in the year to come and beyond.

Beth F, Director of Marketing, Axcet HR Solutions
  • Email Marketing
  • Data Architecture
  • MarTech Evaluation
  • Training
  • About
  • Contact

© 2025 BetterAve, LLC